RESUME

Director of Marketing Operations

​2017 - present

 

Experience:

• Led a rebranding project, overseeing the creation, design, and testing of nurture campaigns for 28+ customer and prospect journeys.

• Successfully designed a new version of a newsletter, resulting in a 10% increase in open and success rates.

• Implemented audience segmentation strategies to enhance target audience reach and performed data normalization to enhance personalization, resulting in improved open and click-through rates and overall CRM performance.

• Developed program, email, and landing page templates, streamlining development processes and increasing production efficiency and optimization.

• Introduced list upload templates and process enhancements, leading to improved data standardization.

• Created lead scoring system and implemented automated programs to streamline lead handover to sales teams.

Skills:

• Project Management: Led a rebranding initiative, overseeing campaign creation, design, and testing.

• Email Marketing: Designed a high-performing newsletter, driving increased open and success rates.

• Audience Segmentation: Implemented strategies to segment audiences for targeted campaigns and improved CRM performance.

• Data Management: Conducted data normalization and standardization to enhance personalization and data quality.

• Marketing Automation: Developed automated programs to facilitate lead processing for sales teams.

• Template Development: Created program, email, and landing page templates, optimizing production efficiency.

 

 

CPNV

​2013 - 2017

 

Executive Assistant:

• Provided comprehensive administrative support to the CEO, managing scheduling and calendar appointments, ensuring efficient time management.

• Oversaw HR functions, including employee onboarding, maintaining personnel records, and coordinating employee benefits.

• Managed the office budget, ensuring accurate tracking of expenses, processing invoices, and optimizing cost-saving opportunities.

• Took ownership of Accounts Payable and Accounts Receivable, managing billing processes and maintaining positive relationships with third-party vendors.

Digital Campaign Management:

• Oversaw the strategy, performance, and evolution of digital marketing campaigns, including website, email, and print marketing.

• Built and developed websites, ensuring user-friendly design, responsive layouts, and effective integration of marketing content.

• Managed email marketing campaigns, from concept creation to execution and analysis of campaign performance metrics.

• Coordinated print marketing initiatives, collaborating with graphic designers, copywriters, and print vendors to ensure timely delivery and quality outputs.

Skills:

• Executive Support: Provided comprehensive administrative assistance to the CEO, managing calendars, scheduling, and office operations.

• HR Administration: Proficient in overseeing HR functions, including onboarding, personnel records, and employee benefits.

• Budget Management: Demonstrated expertise in managing office budgets, processing invoices, and identifying cost-saving opportunities.

• Accounts Payable and Receivable: Managed billing processes, maintained positive relationships with vendors, and ensured accurate financial transactions.

• Digital Marketing: Executed digital campaigns, including website development, email marketing, and print marketing coordination.

• Project Management: Successfully coordinated various marketing initiatives, ensuring timely execution and quality outputs.

 

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Domino's Pizza Franchisee

​1999 - 2009

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Part-Time Order Taker to Franchisee/Owner:

• Started as a part-time phone order taker and demonstrated exceptional performance, leading to increased responsibilities.

• Developed a cross-training method that reduced labor costs by 5%, optimizing workforce efficiency and productivity.

• Successfully controlled labor and food costs while effectively managing variable expenses, resulting in a weekly Average Weekly Unit Sales (AWUS) of $10k, with a record of $23k. This surpassed Domino's projected average of $5k, with a record of $10k, showcasing exceptional performance.

• Recognized the untapped potential of the Spanish-speaking market and proactively learned Spanish to communicate with customers effectively. Cross-trained to take orders in Spanish, breaking down the language barrier and tapping into an underutilized market segment.

Project Management and Marketing:

• Led the successful opening of a second location in 2007, overseeing the entire construction process, including hiring subcontractors, contract negotiations, and managing permit requirements.

• Took full control of local marketing efforts, implementing impactful strategies through print, radio, direct mail, and TV.

• Provided creative direction, designed compelling offers, and effectively positioned the brand to outperform three competitors within four years, despite a population count of 10,000.

• Achieved an impressive dollar per order average of $28 in a small market, indicating high customer engagement and loyalty, with an average household spend of $4.68 per week at the store.

Operations and Management:

• Oversaw budgeting and forecasting for operations, ensuring efficient allocation of resources and maintaining financial stability.

• Held responsibility for HR functions, including recruitment, training, and employee development, resulting in a low turnover rate of 28% and establishing a well-managed team.